For over a year, I have been working as a content engineer. It is not an entirely new role for me; I have worked on similar or related tasks in the past. But it is the first time I have concentrated on the trio of content, metadata, and semantics in the preparation, management, and use of content. It is also the first time I have approached my work as a content engineer.
And that is significant, as content incurs particular challenges, and content engineering brings particular practices to bear on those challenges.